The Prince of Wales' May Day Business Summit
The May Day Business Summit was hosted by HRH the Prince of
Wales at St James Palace and brought together hundreds of business
leaders from UK industry. The event aimed to understand problems
that challenge businesses in reducing carbon emissions and featured
a live video link-up between 10 simultaneously participating sites
across England.
IML's audience response keypads were used by business leaders
who took part in heated debates, answering questions such as: "How
important is tackling climate change to your business?" And "What
opportunities does a low carbon economy present for
businesses?"
Text messaging from IML's audience response keypads proved
enormously popular - event organisers were flooded with over 1,600
text messages offering ideas, opinions and advice on how to
overcome some of the problems.
Major companies participating included British Airways, BSkyB
and Rolls Royce.
Popular UK Actor and comedian Stephen Fry hosted a fun,
informative interactive table quiz, where business leaders used
IML's keypads to answer questions designed to challenge
misconceptions about global warming and the environment.
Audience opinions were surveyed using IML's keypads before and
after the summit, revealing that attitudes across all sites had
changed, with an increased majority of business leaders agreeing
even more strongly that slowing down climate change had to be
a key business priority.
Business leaders also used IML's interactive keypads to text-in
their company's pledge to reduce carbon emissions. Over 400 pledges
were made using the audience response keypads, among the most
popular pledge was identifying a board-level representative to
champion carbon reductions, and working alongside suppliers to cut
emissions.
For more information about the May Day event, including voting
results gathered using IML's audience response system on the day,
please click here.