Tips and ideas to help you maximize the value of interaction at
your events.
Introduce interaction to your audience
Ensure your audience are confident using the interactive system
by asking a simple ‘ice-breaker’ question before you begin your
presentation.
Find out about your audience
Begin your presentation by asking your audience a series of
demographic questions. This will enable you to compare audience
feedback against criteria such as age, gender and region.
Example
- Step one: Ask your audience a
demographic question: Are you male or female?
- Step two: Ask a general question: Which
party will you vote for in the next general election?
- Step three: Display the results to show
how men and women in your audience intend to vote.
This will enable you to assess trends in how men and women
vote.
The results from the general question can be compared against
other demographic data, such as age and profession, enabling you to
build detailed demographic profiles.
Gain open and honest feedback from your audience
Allowing the audience to submit their feedback anonymously will
give them the confidence to express their true opinions, increasing
the quality of your feedback data.
Focus audience attention
Re-focus audience attention every time you begin a new topic.
This can be done in a number of ways:
- Find out how well the audience know the subject you are about
to engage them in by asking a specific question about it.
- Find out if there is a difference in opinion amongst the
audience.
- Ask the audience if they are aware of current trends or issues
surrounding the subject.
- Find out what the audiences think about current and future
changes surrounding the subject.
- Asking questions of this nature will keep the audience involved
and engaged throughout the presentation.
Tip: Participants will find it interesting
to know how their opinions compare to the rest of the audience.
Enable participants to submit their responses anonymously to gain
honest and accurate feedback.
Explain results
Always explain or comment on results and use them to highlight
your point.
Tip: Results can be used to instantly assess audience
knowledge levels. If it is clear that participants have not fully
understood a subject, find out why and go over it again.
Listen to the audience
Some feedback results may need further explanation. Asking the
audience to offer an objective explanation or their opinions will
ensure they remain involved and engaged in the subject.
Tip: Use the in-built microphone on the
Communicator to facilitate instant Q&A and avoid the need for
roving microphones at your event.
Actively involve the audience
In cases where complex issues need to be prioritized, brainstorm
the issues with your audience and ask them to prioritize each one
on a scale (e.g, 1-10). Issues can then be prioritized against
another set of prioritized criteria, for example; risk versus
impact, opportunity versus cost, priority versus performance
etc.
The results can then be displayed live to the audience on a
scatter chart, enabling you to instantly identify and focus on the
most crucial issues with your audience.
Measure knowledge retention
- Ask the audience questions about the subjects you have
presented in order to measure how much information they have
retained.
- Measure shifts in audience opinion.
- Ask your audience their opinions on a subject before and after
a presentation to see if their opinions change.
- Gauge support levels.
- Ask the audience how confident they are about a new strategies
and challenges.
- Make rapid and accurate decisions.
- Brainstorm and agree plans with your audience.
- Challenge your audience.
- Motivate your audience with an exciting and challenging quiz
based on business and trivia questions.
- Quizzes are a fun way of communicating information to
participants and will enhance learning and knowledge
retention.
Tip: Use speed scoring to display live
results after every round. This will increase competition and
create a lively and motivated atmosphere.
Break your audience into smaller groups
Promote teamwork by gathering feedback from groups brainstorming
ideas outside of the main meeting room.
Download stored responses
Gather feedback from individual participants working outside of
the main meeting room at their own pace. Their responses are stored
in the memory of the Communicator keypads and can be downloaded at
a later time.
Tip: During the morning session of your
event - send individual participants outside of the main meeting
room to answer questions. Download their responses from the
Communicator during the lunch break and address/brainstorm
them during the afternoon session.