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IML - Innovative Audience Response

Sydney: +61 (0)2 8216-5716
Melbourne: +61 (0)3 9415-5292
Auckland: +64 (0)27 751 8141 

A Computershare company
Corporate Information
Melbourne office:
Yarra Falls,
452 Johnston Street,
Abbotsford, VIC 3067,
Melbourne, Australia
T: +61 (0)3 9415-5292
F: +61 (0)3 9473 2004
E: info-au@imlworldwide.com

Sydney office:
Level 3, 60 Carrington Street
Sydney, NSW, 2000
T: +61 (0)2 8216 5716
F: +61 (0)2 8235 8043
E: info-au@imlworldwide.com
Brisbane office:
18 Elysian Street
Victoria Point
Queensland, 4165
E: info-au@imlworldwide.com

New Zealand office:
Level 2
159 Hurstmere Road
Takapuna
0622
T: (0)27 751 8141
F: (0)09 925 1172
E: info-nz@imlworldwide.com

Cystic Fibrosis Queensland

Case Study

Cystic Fibrosis Queensland Ltd (CFQ), a not-for-profit charitable organisation, was looking to run a more innovative and professional silent auction at its 2006 ‘For the Love of Life’ Fundraising Luncheon.

INSTANT BIDDING

Guests were able to simply and effectively place their bids using individual Smartcards inserted into IML’s audience response keypads (located on every table) – without having to leave their seats.

The current leading bid on each lot item and the progressive amount raised for the day were automatically displayed on each interactive keypad and on screens located at the event.

RESULTS

Greater bidding activity was promoted as guests found it easier and more enjoyable to participate in the silent auction and follow bidding progress using their interactive keypad.

Of the 250 attendees at the luncheon, 111 were active participants in the silent auction and a total of 670 bids were made on the 40 lots available.

The simplicity, convenience and competitive nature of IML’s audience response keypad resulted in a high level of funds raised that far exceeding CFQ’s expectations.

TESTIMONIAL

“IML's interactive handsets were a great addition to the silent auction, providing a fun element as well as an excellent financial return.”

Jane Andersen, CEO, Cystic Fibrosis Queensland