Gather instant feedback from consumers about your new products and services with IML’s easy-to-use audience response system.

IML’s audience response system provides instant information about your consumers’ - you can find out anything from how old they are to what car they drive. You’ll also gain an invaluable insight into their thoughts and opinions.

All feedback data (qualitative and quantitative) is automatically stored to a database, enabling you to analyse information and build-up detailed consumer profiles to pinpoint your target audience.

Data can be amalgamated with feedback from other launch events, allowing you to easily cross-reference information.

How it works:

Using IML’s interactive Communicator keypad, consumers can vote instantly on topics and text-in their questions, suggestions or opinions about your product. Text messages are received instantly and can be displayed live to your audience immediately.

You can put the most thought-provoking text messages to a live vote to see how everyone else feels. IML’s audience response system calculates voting results immediately, providing you and your audience with an instant insight into everyone’s opinion.

Other benefits include:

• Instantly canvass the opinions of large numbers of people.
• Measure shifts in consumer opinion throughout your launch event.
• Evaluate the effectiveness of your consumer phrases and advertising slogans.

Recommended products:

Use Smartcard ID cards to trace responses back to the individual who sent them. Identifying responses will allow you to build accurate consumer demographic profiles to pinpoint your target audience.

Gather instant qualitative feedback via consumer text messages. Message Manager enables you to review and edit text messages and control which are displayed live to your audience.

Enotes, IML’s laptop-based audience response system is designed to gather text message feedback from teams working in a round-table environment. Enotes encourages groups to work together by discussing topics before they send a collaborative response from their shared laptop.

The Stored Response function on the Communicator keypad enables consumers to answer questions in any location, at their own pace. Audience response data can be downloaded from the keypads when they have finished.

Gather detailed feedback data using interactive PowerPoint® presentations that guarantee to involve and engage your audience.

Highlight your brand image by displaying logos and advertising slogans on interactive presentations and the Communicator screen.