Use IML’s audience response system to canvass opinions from large numbers of consumers whilst gathering instant qualitative and quantitative feedback data.

There’s no need for time-consuming, paper forms, IML’s audience response system automates the entire process of market research surveys by automatically saving all consumer feedback to a database.

Audience feedback data can be quickly amalgamated with data from other market research forums, allowing you to easily cross-reference and compare a large number of demographic profiles.

How it works:

Using an IML keypad, participants respond instantly to questions you ask them by voting, sending a text message or speaking over the keypad’s built-in microphone.

IML’s audience response system immediately calculates the votes, instantly providing you with valuable consumer data.

Other benefits of IML’s audience response system include:

• Save time and money by removing the need to manually record and collate data.
• Evaluate the effectiveness of your brand’s phrases and advertising slogans.
• Instantly canvass the opinions of large numbers of consumers.
• Facilitate immediate data analysis.
• IML’s audience response system is fast, allowing more time to gather feedback.

Recommended audience response products:

Use interactive PowerPoint® presentations to gather instant qualitative and quantitative feedback data from your audience.

IML’s Communicator keypad enables participants to send live text messages, allowing you to gather instant qualitative data from consumers submitting opinions in their own words.

Smartcard identification cards enable you to trace keypad responses back to the person who sent them. You can use the data to track demographic responses and build detailed consumer profiles.

The Stored Response function on the Communicator keypad enables consumers to answer questions in any location, at their own pace. Audience response data can be downloaded from the keypads when they have finished.

Gather instant qualitative and quantitative feedback data from your focus group sessions with enotes; IML’s laptop based audience response system designed to encourage collaborative brainstorming and discussion.